UPDATED: 2024-06-06
1. What does this Privacy Notice tell you?
2. Who is responsible for your Personal Data (“adidas Joint
Controllers”)?
3. How do you exercise your rights for your Personal Data?
3.1. Access your personal
data
3.3. Delete your account and
all Personal Data connected to your email address.
3.4. Make sure your Personal Data are correct
3.5. Unsubscribe from our email and targeted marketing messages
3.6. Restrict how we use your Personal Data
3.11. File a complaint with your local data protection supervisory
authority
3.12. Using Third-Party Tools to Exercise Your Individual Rights
4. What Personal Data do we collect and use (“Categories of
Personal Data”)?
5. WHY AND HOW YOUR PERSONAL DATA IS COLLECTED AND USED BY
ADIDAS?
5.1.a. “REQUIRED” – site functionality and business operation
5.1.b. “FUNCTIONAL” – website improvement and performance
5.1.c. “MARKETING” – website improvement and performance
5.2. Operate adidas Online Shop and adidas Platforms
5.2.a. Site Operation and App Operation
5.2.b. Domain and Network Security and User Authentication
5.2.d. Sales of adidas Products - Online and Off-Line Order
5.2.e. Enrichment and Improvement of your Digital Shopping
Experience
5.2.f. Payment Fraud Detection
5.2.h. Electronic Delivery Tracking
5.2.i. Business Operational Analytics
5.2.k. Infinite Play Programme Resell Participation
5.3. Display Targeted Advertisements and Send Individualised
Marketing Messages
5.3.a. Personalised Marketing Messages Via Email (Newsletter
Sign-Up)
5.3.b. Personalised Marketing Messages Via Email (Via Existing
Contract)
5.3.c. Targeted Messages On 3rd-Party Advertising Platforms
5.3.d. User-Generated Content (UGC) Acquisition From Social Media
5.3.e. Push Notifications (In-App Communication)
5.3.f. Push Notification on Mobile Devices Based on Your Current
Location
5.4. Administer adidas Membership Programmes and Organise Events
and Activities
5.4.a. adiClub Membership Administration
5.4.b. Sweepstakes and Competitions Participation
5.4.c. Private Event Registration
5.4.d. Open Event Registration
5.5. Improve and Develop adidas Brand Products and Services
5.5.a. Product Research and Development
5.6. Comply with Legal Obligations
5.6.b. Evidence – Contract Dispute and/or Legal Compliance
6. Recipients of your Personal Data
7. What does adidas do when we transfer your Personal Data
outside of the EU/EEA?
8. How do we secure your Personal Data?
1. What does this Privacy Notice tell you?
This Privacy
Notice (“Notice”) provides necessary information required by the EU General
Data Protection Regulation (“GDPR”) on how adidas (“adidas”, “we”, “us”)
collects and uses information about you that is provided by you directly and
indirectly or others. When the information allows us to identify you as an
individual independent from others, it’s called “personal data” under the GDPR.
Additionally,
you should also read any privacy notices displayed when you provide personal
data to us as they provide details of the specific scenario which may not be
covered by this Notice.
If you access
any of our platforms by using a Virtual Private Network (also known as “VPN”)
to interact with us – including making purchases - in a country that is not
your current or residential country where GDPR is the governing privacy law,
please read the privacy notice displayed at that specific platform or portal to
understand how the responsible entities, our affiliated brands and adidas
subsidiaries at that country use and protect your Personal Data as local
national requirements may be different from the GDPR.
We will
routinely review the content of this Notice and make minor adjustments and
corrections as necessary. As required by law, when we make any significant
changes that would have an impact on your rights and your Personal Data, we
will announce these changes in advance, and make sure you are informed of these
changes, which may require us to send you an email announcement.
2. Who is responsible for your Personal Data (“adidas Joint Controllers”)?
For the
purposes described in this Notice and compliance with local privacy laws and
the GDPR, the following adidas entities are responsible:
adidas AG - Adi-Dassler Str. 1, 91074
Herzogenaurach, Germany (”adidas AG”)
adidas (UK)
Limited– Pepper Road,
Hazel Grove, The adidas Centre, Stockport, Cheshire, SK7 5SA, England (“adidas
UK”)
Also, for the
purposes of:
§ Sales of adidas products – online and
off-line order
§ Product research and development
The adidas
entities below are responsible for your Personal Data:
adidas AG
adidas UK
adidas
International Trading AG
- Am Platz 1b, Root D4, Luzern, 6039, Switzerland
They are known
as the adidas “Joint Controllers” under the GDPR and local privacy laws. They
are jointly responsible for determining why (“Purpose”), how (“Processing”),
and if (“Lawful Basis”) we use your Personal Data. In this Notice, we call them
“Responsible Entities” to make it easier for you to understand.
adidas AG
handles your requests to exercise your rights with respect to your personal
data (as described in this notice). You contact any of the responsible entities
with your requests.
adidas AG also
handles any data security incident and lead the cooperation and communication
with data protection authorities. Our lead authority is the Bavarian State
Office for Data Protection Supervision located in Ansbach, Germany.
For some
scenarios described in this Notice, there may be other adidas and/or non-adidas
entities also responsible for using your Personal Data, please refer to the
specific scenario for more information.
3. How do you exercise your rights for your Personal Data?
You have all
the rights described below for all your Personal Data provided to Responsible
Entities, please read and follow the instructions to
exercise your rights in a timely manner. If a non-adidas company is
independently responsible for your Personal Data, you will need to contact and
read the privacy notice of the non-adidas company to exercise your rights with
them. Your request cannot be processed if we cannot verify your identity. We
may ask for additional verification questions if we have reasonable doubts
about your identity to protect all our consumers’ Personal Data and rights.
If you have
any general questions or require immediate assistance and support concerning
your rights or how we use your Personal Data, please contact our Customer
Service team. You can find their contact information and channels by clicking
on this link https://adidas.com/help.
3.1. Access your personal data
3.2.
Obtain
a machine-readable, portable copy of your personal data which you can share
with another Company
3.3.
Delete
your account and all Personal Data connected to your email address.
To access your Personal Data and
information about how adidas collects and uses your Personal Data, obtain a
machine-readable, portable copy of your file, or to delete your Personal Data,
please use our self-service tool by following the instructions below. Your
email address is required as we cannot otherwise identify you and execute your
request.
If you need help, please contact our
Customer Service team: (https://adidas.com/help).
WEBSITE:
Step 1
Scroll to the bottom of the page, and click on “Data settings”.
Step 2
Select one of the following options: 1) “Send me my data”; or 2) “Send me my machine readable data”; or 3) or “Delete my data & account”.
Step 3
Enter your Last Name
and Email address that you have provided to adidas – if the Last Name and
email address does not match the information we have on file, your request will
be rejected. You can contact our local Customer Service team (https://adidas.com/help)
if you need help.
Step 4
Check your email and
follow instructions we provided in the email to verify your email address – please
note that your request will not be processed if you do not verify your email
address, and the request will be deleted after 30 days.
Step 5
Check your email again within 30 days and click on the link to retrieve your file you requested OR get confirmation for your data deletion.
Step 6
Repeat Steps 1- 5 if you wish to execute another request.
ADIDAS APP & CONFIRMED APP
Step 1
Go to “SETTINGS”.
Step 2
Click on “MANAGE ACCOUNT”.
Step 3
Select one of the following options: 1) “Send me my data”; or 2) “Send me my machine-readable data”; or 3) or “Delete my data & account”.
Step 4
Enter your Last Name
and Email address that you have provided to adidas – please note these
fields are pre-populated.
Step 5
Check your email and
follow instructions we provided in the email to verify your email address – please
note that your request will not be processed if you do not verify your email
address, and the request will be deleted after 30 days.
Step 6
Check your email again within 30 days and click on the link to retrieve your file you requested OR get confirmation for your data deletion.
To view and get a copy of your
order/transactional information before and/or after your oder
has been delivered:
WEBSITE
Step 1
Scroll to the top of the page, and click on “order tracker”.
Step 2
Enter the Order
Number and the Email address that you have used to make the purchase – if
you have purchased from different adidas sites, you will need to repeat this
procedure on all sites to access the order that you placed on that particular
site. You can contact our local Customer Service team (https://adidas.com/help)
if you need help.
Step 3
Click “Go”.
Step 4
View the order
matching the Order Number and Email address directly from the website.
ADIDAS APP & CONFIRMED APP
Step 1
Go to “SETTINGS”.
Step 2
Click on “ORDERS”.
Step 3
View all orders made with your current profile based on the specific country/location setting.
Step 4
Repeat Step 1- 3 order made under other country/location settings.
To delete your order/transactional information
You may request to have this information deleted, which will restrict your access to the information. However, the information will be archived and kept on file for 10 years to comply with legal and contractual requirements. Please refer to our “Sales of adidas Products - Online and Off-Line Order” section for more information.
Please note that the standard
processing time via our self-service tool is one month. Depending on the
complexity of your demand and the number of other requests we are currently
processing, our processing time may be extended for two additional months for
the following reasons: 1) we cannot successfully identify you using your email
and/or other identifier, and may be unable to process your request at all;
and/or 2) you do not or cannot use our self-service tool and require further
assistance; and/or 3) you request your response to be provided by means other
than e-mail.
In addition, please refer to the
details provided in this privacy notice to have information about: a) why we
have your Personal Data; b) what categories of data we have; c) what we do with
your Personal Data; d) who has access to your Personal Data (and where they
are); e) where your Personal Data might be transferred to; f) how long we are
keeping your Personal Data; g) if you didn’t provide your Personal Data
directly to us, how did we get them; h) your rights under applicable laws and
the possibility to restrict processing; i) if we use
your Personal Data for any automated decision-making; and j) in some cases, you
have the right to know how our automated decision-making works, if the decision
significantly affects you.
3.4.
Make sure your Personal Data are correct
Please contact
Customer Service (https://adidas.com/help) to make any changes to your information, and access your account at adidas to make
changes directly.
3.5.
UNSUBSCRIBE FROM OUR EMAIL AND TARGETED MARKETING
MESSAGES
Account via adidas Website:
1. Log into your
account.
2. Go to 'Your
Preferences'.
3. Update your
preferences and click 'Save'.
Web via https://www.runtastic.com/:
1. Log into your
account.
2. Click the
drop-down menu next to your avatar and go to "Privacy Settings".
3. Deselect
marketing communications.
Within the Marketing Email:
1. Click 'Unsubscribe'
at the bottom of the newsletter or marketing email that you want to unsubscribe
from.
2. Check the
confirmation box to unsubscribe.
3. Click 'Update
Preferences'.
You will then be unsubscribed from the newsletter or marketing
email. It can take up to 72 hours for your request to be processed, so you may
still receive newsletters or marketing emails during this time after you
submitted your request.
adidas app, CONFIRMED app:
Push Notifications:
1. Go to your
profile via the bottom navigation bar
2. From there go to
Settings at the top
3. Simply deselect
push notifications
adidas Running, adidas Training, adidas
sports apps:
1. Go to your
profile via the bottom navigation bar.
2. From there go to
Settings at the top and choose "Privacy".
3. Now you can
easily deactivate the "Stay informed" slider.
If you need help, or if your request to unsubscribe failed, please
contact our customer service (https://adidas.com/help)
to report the failure and request for your email address to be
removed and unsubscribed from the adidas email marketing list.
3.6.
Restrict how we use your Personal Data
3.8.
Object when we process your Personal Data based on
“Legitimate Interest” (including unsubscribing from our direct marketing
messages)
3.9.
Challenge a decision generated solely by automated
decision-making process without human intervention
Please contact
our Customer Service team (https://adidas.com/help) for general support. You can find
their contact details under the “ASK CUSTOMER SERVICE” section via HELP.
3.11.
File a complaint with your local data protection
supervisory authority
You have the
right to file a complaint with the local authority if you are not happy with
how we have handled any of your rights listed above.
We invite you
to first share and discuss your concerns and complaints about how we handle
your individual rights and use your Personal Data with our Privacy team and our
Data Protection Officer by writing to our adidas Privacy Compliance Query and
Complaint Inbox (dataprotection@adidas.com) so we can promptly address, and
hopefully resolve your concerns and complaints.
3.12. Using Third-Party Tools to Exercise Your Individual Rights
We understand that there are tools, apps, solutions, and websites operated
by non-adidas companies which help you exercise your individual rights.
Depending on the design of these tools, we may need to contact you directly
still to verify your identity before we can process your requests via 3rd-party
solutions. We can’t process your request unless we have verified your identity
and have no concern that you are the person who the personal data actually
identifies. We can’t and don’t upload any files to 3rd-party portals
as that is a serious data security risk to adidas systems and infrastructure,
and it could consequently lead to a significant data breach incident.
Therefore, even when
you made a request using a 3rd-party tool, we may still request that
you use our automated solution or contact our customer service by following the
instructions above for our website or adidas apps in order to
verify your identity, and ensure your request is processed in a timely and
secure manner.
If you are not
clear about any of the rights listed here, please consult your local authority
about your Personal Data rights under the law and to best understand what these
rights mean.
4. What Personal Data do we collect and use (“Categories of Personal Data”)?
Most of the
time, you give us your Personal Data for specific purposes. However, sometimes,
this Personal Data may also be used for other purposes if we have the right or
your permission (“Lawful Basis”) to do so. Also, we may use your Personal Data
from other companies or sources for some purposes, if
it is legally allowed. Please see the Categories of Personal Data below to help
you understand how we uses your Personal Data. The Categories include Personal
Data you provided directly and indirectly to adidas Joint Controllers.
§ Identity Information
Any
information that identifies you as an individual, living person. This includes:
name [first, last, initials], Date of Birth, e-mail address, phone number,
unique consumer identifier number (including your Membership member ID, or ID
from any adidas Platform), nickname, password, social media identifiers and
handles, your device fingerprint (including your browser fingerprint), gift
card codes that are assigned to you, and the IP address of your browser.
§ Contact Information
Any
information we can use to contact you. This may include: your phone number,
shipping and billing address, e-mail address, Messenger ID, social media
handle, any other communication channel you have used to contact us for more
information.
§ Payment, Purchase and Transaction Information
Any
information we use to complete or in relation to your purchase record and
invoice. This may include: your payment information (credit card details, or
bank details, or payment platform details), payment risk profile (provided to
us by our payment risk solution), shopping cart details (your ordered items),
delivery details, shipping and billing address, customer order number, purchase
history with adidas, receipt number, transaction ID, invoice ID, retail store
transaction ID, purchase value, order confirmation number, order tracking
number.
§ Measurements
Any
information we can use to make sure your gear fits. This may include:
shoe size, clothes size, height, weight, chest, waist, hip, inseam, body shape,
heel-toe measurement.
§ Location Information
Any
information we can use to know or guess where you are, real time or otherwise.
This may include: your residential location, current log-in location [IP
address], real-time device location information via device sensors and signals,
GPS location (if you wish to share us, for example through your mobile device
settings), or information that helps us guess where you may be such as the
specific adidas site you have visited that might give us clues about where you
are, or when you “check-in” to an event or website on a social media page
indicating location and if it is shared with us.
§ Membership Administration Information
Any information related to your adiClub
membership. This include: acquisition source ID (where
you signed up to our membership), your membership country, adiClub
Member ID, date you became a member, store ID (if you signed up in a retail
store including a franchised store), membership points, engagement history,
rewards history, membership vouchers assigned to you.
§ Behavioural and Preference Information
Any
information which indicates your preference whether explicitly – if provided by
you – or inferred. This may include: activity preference (sports), event
participation information, exercise plans, in-store digital interactions,
site/brand preference, language preference, product and product attributes
preferences, store location preferences, your shopping history (all items in
shopping carts), Wishlist items, any “preference” details you provided to us in
your profile and Platform setting, any information you provide to us when you
interact with our communities such as
adidas Runners, participate in events or campaigns as a trainer, team member, a
participant or as a promotor of our events.
§ Browsing Information
Any
information on. your browsing behaviour. This may
include: browser name, IP address (including hashed IP address), clickstream
data, data and time of site visits, time remained on site, pages visited, and
the links you have clicked in our marketing messages or website
, the referral URL that brought you to our site.
§ Mobile Device Information
Any
information related to your mobile device. This may include:
device EUI, device ID, device fingerprint, IP/Wifi
Information, operating system, data stored on device when access is granted,
log information when access to device (such as camera) is granted.
§ Social Media Interaction and Activity
Any
information about you we obtain through different social media channels such as
Facebook, Instagram, Google, etc., when we use these channels for advertising,
analytics purposes or to enrich your profile with adidas. This may include: any
social media information that is publicly available such as your social media
handles, social media interactions and public postings, your “Likes” and other
reactions, your social media connections, your photos that are public, or those
you send to us by mentioning us or following our social media posts by using
“handles” or “hashtags”, comments or messages you shared with us publicly or
privately on social media platforms. Also, we may be able to obtain information
indirectly from social media companies (Facebook, Google, etc.) when we
advertise on these platforms, which may include your participation and
membership on particular topics and/or groups, your profile settings and
preference, your behaviour on different platforms
owned by the same company. .
§ Correspondence
Any
correspondence you have with Customer Service teams, and/or our employees and
personnel. This may include: written correspondence
with us (email or post or messages to our platforms), and voice recording made
by Customer Service when we have the right to do so.
§ Image and Recording
Any image, voice or video recordings we have captured or obtained where
you may be identified. This may include: CCTV
footages, photos taken in our retail stores and/or at events, video recordings
made during events or specific interactions, voice recording made during events
or interactions (excluding correspondence with Customer Service), any images
you share with us through social media.
§ Fitness Activity Information
Any
information connected to your fitness activity which you track using our
Platforms (including adidas Running and Training). This may include:
activity type, distance, exercise duration, exercise routine (start and finish
time), fitness score, pace, space utilisation data,
speed.
§ Health Information
Any
information that relates to your health or vitals such as your body mass index
(BMI), heartbeat per minute, or information of any disability. This is used
only when you have allowed us to use it – with your consent - for specific
reasons and purposes.
§ Personal Opinion
Any opinion
you share with us that indicate your point of view and comments. This may
include when you provide us feedback and review rating our service or products,
or if you participate in any product research and development discussions.
5. WHY AND HOW YOUR PERSONAL DATA IS COLLECTED AND USED BY ADIDAS?
In this
section, we provide information and answers to the following:
PURPOSES - Why do we collect and use your Personal Data?
PROCESSING - What do we do with your Personal Data?
LEGAL BASIS - Why the purpose is allowed and necessary?
CATEGORIES OF PERSONAL DATA - What kind of
Personal Data do we need to collect and use for the specific purpose?
Specifically,
these are the Categories of Personal you may or may not have given to us for
this specific purpose, but we either have it on file, or have obtained it from
a different source for a different purpose, and we know it is connected to you.
RETENTION PERIOD - How long do we keep your Personal Data for the specific purpose?
CATEGORIES OF RECIPIENTS - With whom (types of service providers or companies) do we share your Personal Data to achieve the purpose?
5.1. “COOKIES” NOTICE: Installing Cookies, Pixels, Tags, and other Technologies on Your Browser to Collect Your Device Information and Track Your Activities on Ours and Other Platforms
PROCESSING
When you visit
the adidas site, we store data collectors such as cookies, tags, pixels, tag
containers, beacons, among others, in your browser to obtain certain
information about your current browsing session. These technologies are often
referred to as “Cookies” collectively by other websites. Cookies also enable
our website to remember your actions and preferences (such as login, language,
font size and other display preferences) over a period, so you don’t have to
keep re-entering them whenever you come back to the site or browse from one
page to another. We use Cookies for different purposes, which also mean they
have different legal bases. Please review the information below to understand
how we use different types of Cookies to fulfil different purposes.
Managing
Cookies In Your Browser
You can change
your browser settings to delete or prevent certain cookies from being stored on
your computer or mobile device without your explicit consent. The ‘help’
section in your browser should provide information on how to manage your cookie
settings.
Alternatively, you
can select the “Logging out from all my devices” option in your account
section.
Most browsers
allow you to manage how cookies are set and used as you’re browsing, and to
clear cookies and browsing data.
Find out how
this works for your browser here:
Internet Explorer:
https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox:
http://support.mozilla.com/en-US/kb/Cookies
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
Safari: http://support.apple.com/kb/PH5042
Opera:
http://www.opera.com/browser/tutorials/security/privacy/
Adobe (flash
cookies): http://www.adobe.com/privacy/policies/flash-player.html
Google Chrome
App:
https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DAndroid&hl=en
These websites
will also help you understand more about how Cookie-based advertising works and
how you can manage your Cookie Settings:
http://www.aboutads.info/choices
http://www.youronlinechoices.eu/
Network
Advertising Initiative opt-out page: http://optout.networkadvertising.org/?c=1
You can learn
more about the laws governing the use of “Cookies” here: http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm
5.1.a. “REQUIRED” – site functionality and business operation
We use
“Required Cookies” to operate our site. This includes storing a unique
identifier to manage and identify you as a unique visitor to our site, to
provide a consistent and accurate service to you. This includes making sure
that we remember the products you have placed in your cart, or your language
preferences. Without these Cookies, you will not be able to view our site
properly.
Specifically,
they allow us to do the following:
§ Site Diagnostics and Analytics
The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages.
§ Site Security Maintenance
The technology is used to ensure site and user security. For example, session timed-out for security reasons.
§ Routing
The technology is used to route customers to specific versions/applications of a service, such as might be used during a technical migration.
§ Site Loading
The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site.
§ User-Requested Multi-Session Log-In
The technology is explicitly requested by the user to remember their user ID’s or stay logged in more than one session.
§ User Identification and Authentication
The technology is used for user identification and authentication purposes: for example, to manage and pass security tokens to different services within a website to identify the visitor’s status (e.g. logged in or not).
§ Essential Functions Enabler
The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app.
§ A/B Testing – Design
The technology is used for design testing purposes. Testing variations of design, typically using A/B or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions.
§ Non-Marketing Site/App Business Analytics
The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.
LEGAL BASIS
Necessary for
Website Operations
CATEGORIES OF
PERSONAL DATA
Browsing Information
Mobile Device Information
Location information: this is collected through observing your browsing behaviour
RETENTION
PERIOD
Browsing
Session
Duration of
the browsing session whilst you access the website or continue your session
which lasts for as long as your browsing session does not expire.
Anytime
You can
manually delete these cookies by deleting them by following instructions
provided by the browser you use in browser setting.
Tealium
[utag_main]: We use Tealium [utag_main] to
comply with the retention period set for each Cookie. If you manually delete or
block or in any way restrict our use of [utag_main],
the Cookies may be stored in your browser longer than the intended retention
period specified in this Notice.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
5.1.b. “FUNCTIONAL” – website improvement and performance
We use
“Functional Cookies” to continuously improve our website performance.
Specifically,
they allow us to do the following:
§ Non-Marketing Site/App Business Analytics
The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.
LEGAL BASIS
Consent
CATEGORIES OF
PERSONAL DATA
Identity Information (when available to adidas)
Browsing Information
Mobile Device Information
Location information: this is collected through observing your browsing behaviour
RETENTION
PERIOD
Browsing
Session up to 24 months.
Anytime
You can
manually delete these cookies by deleting them by following instructions
provided by the browser you use in browser setting.
Tealium
[COOKIE ID]: We
use Tealium [COOKIE ID] to comply with the retention period set for each
Cookie. If you manually delete or block or in any way restrict our use of
[INSERT TEALIUM COOKIE ID], the Cookies may be stored in your browser than the
intended retention period specified in this Notice.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
Business Consulting Service Providers
Data Analytics Solution Providers
5.1.c. “MARKETING” – website improvement and performance
We use
“Marketing Cookies” provided by our advertising partners to make sure our
advertising messages are shown to you at the right time and the right place.
These Cookies are persistent but time-limited cookies. These Cookies contain a
unique key to distinguish individual users’ browsing habits. We also use these
Cookies to limit the number of times a user sees a particular ad on a website
and to measure the effectiveness of a particular campaign. The identifier
stored by these Cookies are provided by our partners. We cannot use the same
identifier in our own systems.
Specifically,
they allow us to do the following:
§ 3rd-Party Advertising
the technology is used to share your data collected with third-party (non-adidas) advertising platforms and publishers. For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.
§ Behaviour Tracking
The technology is used to collect your device data, and related web browsing behaviour (e.g. clickstream).
§ Marketing Performance Analytics
The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.
§ Marketing Precision Analytics
The technology is used to analyse consumer behaviour and preference for more accurate targeted, personalised ads and digital messages, and other marketing ROIs. For example, Ad response rates — where the data is used exclusively for calculating response rates (click-through rates) to improve the effectiveness of advertising purchased on a site external to the destination website.
§ RTB - Real Time Bidding
The technology enables real time bidding (“RTB”).
§ Cross Device Tracking
We use Google Analytics to collect consumer device data, and related web browsing behaviour across devices (e.g. mobile phone / tablet / computer) wherever you can be identified with the same identifier (device ID or Consumer Identifier), for instance by tracking consumers who browse products on our site from a phone, and later return to complete purchases from a tablet or laptop. We do so to improve the effectiveness of our different marketing channels.
LEGAL BASIS
Consent
CATEGORIES OF
PERSONAL DATA
Identity Information (when available to adidas)
Browsing Information
Mobile Device Information
Location information: this is collected through observing your browsing behaviour
Membership Information (when available to adidas)
Behavioural and Preference Information (if available to adidas)
Browsing
Session up to 24 months.
Anytime: you can manually delete these cookies
by deleting them by following instructions provided by the browser you use in
browser setting.
Tealium
[COOKIE ID]:
We use Tealium [COOKIE ID] to comply with the retention period set for
each Cookie. If you manually delete or block or in any way restrict our use of
[INSERT TEALIUM COOKIE ID], the Cookies may be stored in your browser than the
intended retention period specified in this Notice.
CATEGORIES
OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
Business Consulting Service Providers
Data Analytics Solution Providers
Advertising Agency Partners
Social Media Platforms
Targeted Marketing Service Providers
5.2. Operate adidas Online Shop and adidas Platforms
5.2.a. Site Operation and App Operation
PROCESSING
We screen all
traffic to our sites and apps, and analyse data that
is received by our servers to: a) run the sites that are connected to our
domain and apps, b) fix bugs to make sure the layout and design are displayed
properly, and c) fix bugs to make sure the sites and the apps function
properly, and d) to monitor compliance with our Terms and Conditions.
LEGAL BASIS
Legitimate
Interest
CATEGORIES OF
PERSONAL DATA
Identity
Information
Contact
Information
Browsing
Information
Mobile Device Information
RETENTION
PERIOD
Browsing
Session
We need your
data for as long as you are on the site. We keep it for the duration of your
browsing session.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
5.2.b. Domain and Network Security and User Authentication
PROCESSING
To protect our
domains, detect unusual activities, and prevent security threats and protect
our site-visitors from unauthorised accesses (such as
hackers), we screen all traffic to our sites, and authenticate user log-in
information using tokens to verify the details you provide to us and compare it
with other available information, such us the credentials you have provided
directly to us or other platforms (such as Runtastic
or Facebook) or information that is available in the public domain to ensure
only “authorised” users have access to our
sites.
reCAPTCHA
We use reCaptcha operated by Google on our websites and apps to
authenticate user identity and secure our platforms from malicious software (or
known as a “bot”) that might engage in abusive activities on our platforms.
reCAPTCHA works by collecting information about your hardware, and software
(for example, device and application data) This data is shared with Google for
analysis. Data captured by reCAPTCHA is also subject to the Google Privacy
Policy and Terms of Use.
LEGAL BASIS
Legitimate
Interest
CATEGORIES OF
PERSONAL DATA
Identity
Information
Contact
Information
Browsing
Information
Mobile Device Information
RETENTION
PERIOD
Browsing
Session
We need your
data for as long as you are on the site. We keep it for the duration of your
browsing session.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
PROCESSING
If you select to be
logged in persistently, you do not have to log in every time you visit the
adidas website for up to 30 days. Your personal data will be used by the adidas
website to show your personal information: Your email will be used during checkout journey to let you know the email that will
be used for the order confirmation, your first
name will be used for personalization and your unique identifier may be used
for Frontend Analytics. Please note that no consent status will be
stored.
This basic profile
information will be stored for up to 30 days in the browser that was used for
the login within an access token. The access token is a HTTP only cookie. The
token is valid for 20 minutes if the ‘keep me logged in’ functionality was
selected. After the expiration of the token it is no
longer possible to access personal information so the logged in session is
over. For persistent login we additionally store a refresh token in the browser
which can be used to refresh the access token within a 30 days
period and extend the logged in session that way. If this refresh token is
missing (if you have not selected persistent login or cookies were cleared) the
access token cannot be refreshed. Hence, your session cannot be extended, and
you will not be logged in anymore.
Please note: If you chose persistent log-in, your personal
address details may be exposed to an unauthorised
third party if you forget to log-out from persistent log-in from a publicly
accessible device.
LEGAL BASIS
Legitimate
Interest
CATEGORIES OF
PERSONAL DATA
Identity information
Contact information
RETENTION
PERIOD
The information
will retain in your browser for up to 30 days. You can delete the data yourself
by clearing your cookies from your browser or by selecting the “Logging out
from all my devices” option in your account section.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
5.2.d. Sales of adidas Products - Online and Off-Line Order
PROCESSING
To process
your online and/or in-app orders, provide you with different payment options,
create a smooth check-out process for you, make sure your payment is received,
comply with the requirements under our Terms and Conditions (3. Purchase Terms)
(for selling you the products) including invoice processing, delivery, personalisation services, exchanges
and refunds, click and collect. Your order cannot be completed if our payment
fraud detection solutions flag your transaction as suspicious and potentially fraudulent. Please note the payment fraud detection
system is an automated decision-making process. It is required to allow us to
conclude the contract with you. You have the right to request a human review of
this decision, and challenge the decision.
LEGAL BASIS
Performance of
Contract
Legitimate
Interest
Legal
Obligation
CATEGORIES OF
PERSONAL DATA
Identity
information
Contact
information
Location
information
Measurements
Payment, Purchase and Transaction Information
Correspondence
Browsing
Information
Mobile Device Information
Membership Administration Information (where adidas brand membership applies / if available to adidas)
RETENTION
PERIOD
Duration of
contract and statutory limitation period (10 years). We need to keep the
information in case of any legal disputes concerning the contract.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Selling Partners (where applicable)
Manufacturing Providers
Delivery Service Providers
Payment Risk Solution Providers
Payment Processing Providers
IT Cloud Solution Providers
5.2.e. Enrichment and Improvement of your Digital Shopping Experience
PROCESSING
When you shop
at various adidas digital shopping platforms (adidas website, and adidas app),
we collect your Personal Data to enrich and improve your shopping, browsing and
check-out experience. This may include helping you find the right size, helping
you visualise how a product will look on you via our
digital platforms, or when you engage with platforms for any specific experience we make available through our digital platforms
directly or via our digital devices in retail stores.
§ PROFILING (PERSONALISATION)
We create a profile about you by consolidating all the information you provided to us directly or indirectly. This allows us to establish a personalised interaction with you that is based on our past interaction, and other information we can use to infer your likes and dislikes. When you log in or visit our e-shop using an email address that is on file, we can then display items specifically picked for you based on your profile.
§ Data Enrichment
We create a single, unified consumer profile of you by matching all
personal data which you can be identified. This includes personal data we
collected directly or indirectly from
you across digital media or offline, the feedback you provide to us, your
interaction and communication with us through our various platforms and
communication channels.
§ Improve data models
We use data science and your profile and personal data to create data
models that can help us improve the logic in our analytics activities that give
us more insight about your comments and feedback, your interactions, preference
and needs in our products and services. We will compare the data model we
created using your profile with other similar consumer profiles and categories
to further predict and analyse your preference.
§ SIZE RECOMMENDATION
To help you
find the best size that fits your measurements best, we use size recommendation
widgets on our app and website. The widget will recommend you the appropriate
size for a certain adidas product by using machine-learning algorithms. The
widget will combine the measurements you provided to us with adidas product
information, your shopping cart details and shopping history (if they are
available to us) to recommend you the most appropriate size for a certain
adidas product. The size recommendations are provided by a third-party
provider.
LEGAL BASIS
Legitimate
Interest
CATEGORIES OF
PERSONAL DATA
Measurements
Behavioural and Preference Information
Payment, Purchase and Transaction Information
RETENTION
PERIOD
As long as you
do not delete your data.
CATEGORIES OF
RECIPIENTS
Size Recommendation Providers
§ AUGMENTED REALITY TRY-ON EXPERIENCE AND
VISUAL SEARCH
On our apps we give you the possibility to use your device
camera for different purposes: to see how certain adidas products would fit you
through augmented reality (AR) functionality, and to search by image for adidas
products. To this purpose, we implement on our apps third-parties software
development kits (SDKs). We will ask for your permission before you use your
camera to try this feature. We will not store any photos and videos from your
device camera. We will then analyse how you use the AR feature to improve our user
experience design to make sure you will continue interact with us on our
applications.
LEGAL BASIS
Legitimate
Interest
CATEGORIES OF
PERSONAL DATA
Measurements
Behavioural and Preference Information
RETENTION
PERIOD
As long as you
do not delete your data.
CATEGORIES OF
RECIPIENTS
Augemented Reality Services Providers
Visual Search Providers
5.2.f. Payment Fraud Detection
PROCESSING
We collect
your IP address, device, browser, connection and behavioural data as soon as you visit adidas sites by using
our Payment Risk Solution (“PRS”) Provider’s Javascript
SDK (note: SDK stands for “Software Development Kit”). This data will be tagged
with user ID generated by the PRS Provider (“PRS ID”) and stored on the
PRS Provider’s server. If you do not purchase anything during your browsing
session, the data will be stored in the Provider’s server for up to one year.
However, it will not be used for any decisioning algorithm or model.
If you decide
to purchase something during your browsing session, information you provide to
us during the checkout process, including your: Identity Information, Contact
Information, Payment, Purchase and Transaction Information (including partial
credit card details) will also be disclosed to the PRS Provider through an API
(API stands for “Application Programming Interface”). This data will be tagged
with the same PRS ID as the other information collected during your browsing
session. All data with the same PRS ID will be processed by our PRS Provider’s
machine learning models and return with a transaction recommendation. The
recommendation is rendered in real-time; however, adidas can manually review
and override any automated recommendation provided by the PRS solution.
The
information collected by our PRS Provider will also be used to train the PRS
Provider’s machine learning model and algorithm and used to provide
recommendations to PRS Provider’s other clients.
LEGAL BASIS
Performance of
Contract
Legitimate
Interest: of adidas as well as other PSR Providers’ clients to detect and
prevent payment fraud
CATEGORIES OF
PERSONAL DATA
Identity information
Contact information
Payment, Purchase and Transaction Information
Browsing Information
Mobile Device Information
RETENTION
PERIOD
All Categories
of Personal Data of Consumers purchased from adidas during the browsing
session: stored by the PRS Provider for the duration of contractual period with
adidas
Browsing
Information of Consumers who did not purchase during the browsing session:
stored by the PRS Provider for 2 weeks (up to 1 year in exceptional cases)
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Payment Risk Solution Providers
Payment Processing Providers
IT Cloud Solution Providers
PROCESSING
Once you have
successfully placed an order, we use your contact details (home and/or shipping
address) and other Payment, Purchase and Transaction Information to deliver the
products you purchased to you.
LEGAL BASIS
Performance of
Contract
CATEGORIES OF
PERSONAL DATA
Identity information: Name
Contact information: Shipping Address
RETENTION
PERIOD
Duration of
contract and statutory limitation period. We need to keep the information in
case of any legal disputes concerning the contract.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Service Providers
IT Cloud Solution Providers
5.2.h. Electronic Delivery Tracking
PROCESSING
This service
is provided by our Delivery Service Providers, and is
subject to availability by the Delivery Service Provider servicing your
delivery address. Depending on the delivery service provider, you may have the
option to track your delivery using services provided directly by our delivery
partners. This service is provided on the basis of our consumers’ legitimate
interest so they can organise receipt of their
parcels. However, with some service providers, this may only be possible with
your consent. The service is hosted on the Delivery Partner’s platform. You
should read their Privacy Notice for the processing of your Personal Data for
this purpose.
LEGAL BASIS
Legitimate
Interest / and where applicable, Consent
CATEGORIES OF
PERSONAL DATA
Identity information: email address
Contact information: phone number
Any other information you may directly and voluntarily provide to the Delivery Partner
RETENTION
PERIOD
As determined
by our Delivery Partner.
CATEGORIES OF
RECIPIENTS
Delivery Service Providers
5.2.i. Business Operational Analytics
PROCESSING
We need to
know how we do as a business. This is in the interest of our shareholders, our
board members, our employees, and our partners, as well as our consumers. We
create data models for different analytical purposes, and analyse
using these data models to understand how our products are selling in different
markets, what are the popular features of our products, what worked and what
didn’t in terms of our marketing and advertising campaigns, our product designs
and distribution strategy, our website design and overall user experience, so
we can establish, implement, and evaluate our business strategy.
This includes,
for example, analysing data to understand how users
browse our site and use the app to improve our user experience design to make
sure you will continue to purchase our products and interact with us on our
sites and applications.
We remove any
identity information that would directly identify you (for example, your name
and email address), and use only our internal unique identifier IP address to minimise any possible privacy risks to you.
§ PROFILING (PERSONALISATION)
We create a profile about you by consolidating all the information you
provided to us directly or indirectly. This allows us to establish a
personalised interaction with you that is based on our past interaction, and
other information we can use to infer your likes and dislikes. When you log in
or visit our e-shop using an email address that is on file, we can then display
items specifically picked for you based on your profile.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all
personal data which you can be identified. This includes personal data we
collected directly or indirectly from
you across digital media or offline, the feedback you provide to us, your
interaction and communication with us through our various platforms and
communication channels.
§ IMPROVE DATA MODELS
We use data science and your profile and personal data to create data
models that can help us improve the logic in our analytics activities that give
us more insight about your comments and feedback, your interactions, preference
and needs in our products and services. We will compare the data model we
created using your profile with other similar consumer profiles and categories
to further predict and analyse your preference.
LEGAL BASIS
Legitimate
Interest
CATEGORIES OF
PERSONAL DATA
Identity information: Unique Consumer Identifier (only)
Measurements
Behavioural and Preference Information
Location Information
Payment, Purchase and Transaction Information
Fitness Activity Information
Browsing
Information
Mobile Device Information
Correspondence
Social Media Interaction and Activity
Personal Opinion
Membership Administration Information (where adidas brand membership applies / if available to adidas)
RETENTION
PERIOD
When using
analytics services provided by the vendors identified above, we are required to
retain data for the period specified by these vendors. You can find the
retention period indicated by the vendors here:
Adobe
Analytics: 36 months (https://marketing.adobe.com/resources/help/en_US/reference/data-retention.html
)
Google
Analytics: 38 months
(https://support.google.com/analytics/answer/7667196?hl=en)
We need the
information for this duration to produce accurate analysis of our business
operations.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Prospective Buyers and Investors
Business Consulting Service Providers
Data Analytics Solution Providers
IT Cloud Solution Providers
You can learn more
about how our Data Analytics Solution Providers provide analytics services by
using your data here:
Adobe
Analytics Data Collection:
https://marketing.adobe.com/resources/help/en_US/reference/c_Privacy_Overview.html
Google
Analytics Data Collection:
https://support.google.com/analytics/answer/6318039?hl=en
PROCESSING
We collect
your Personal Data to answer your queries about your order, inform you when the
product you like is available upon your request, and respond to your questions
and concerns through various communications channels we make available to you,
including if you contact us for questions about your Personal Data rights. Your
requests to our customer service will be analysed so
that we can provide you with valuable service in the future. We may record our
phone conversations with you for quality assurance purposes only when you agree
to the recording.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all
personal data which you can be identified. This includes personal data we
collected directly or indirectly from
you across digital media or offline, the feedback you provide to us, your
interaction and communication with us through our various platforms and
communication channels.
§ IMPROVE DATA MODELS
We use data science and your profile and personal data to create data
models that can help us improve the logic in our analytics activities that give
us more insight about your comments and feedback, your interactions, preference
and needs in our products and services. We will compare the data model we
created using your profile with other similar consumer profiles and categories
to further predict and analyse your preference.
LEGAL BASIS
Legitimate
Interest
Consent (for
recording our phone conversations)
CATEGORIES OF
PERSONAL DATA
§ Identity information
§ Contact information
Location information
Measurements
Payment, Purchase and Transaction Information
Correspondence
Membership Administration Information (where adidas brand membership applies / if available to adidas)
Image and Recordings (with your consent only)
RETENTION
PERIOD
Statutory
limitation period: 2 years
We need to
keep the information in case of any legal disputes.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Selling Partners (where applicable)
Delivery Service Providers
Payment Risk Solution Providers
Payment Processing Providers
IT Cloud Solution Providers
5.2.k. Infinite Play Programme Resell Participation
PROCESSING
adidas has
partnered with our Selling Partner - Stuffstr Limited
(“Stuffstr”) - to provide consumers the opportunity
to sell back eligible adidas products in return for adidas gift cards through
the adidas Infinite Play resell Programme (“the Programme”).
For the Programme, we will need to use the following information:
Contact Information – so Stuffstr knows where to pick up your items, send you bags to pack your items, and to issue gift cards to the right person, and you will receive adidas Gift Cards via email or in-app messages;
Payment, Purchase and Transaction Information – as gift cards are issued based on the length of the item purchased, we need to verify when you actually bought the items; and
Membership Administration Information – you get points when you resell your items according to adiClub Terms and Conditions.
Stuffstr will conclude the contract with you
directly, so they can collect the items from you, sell the products for
recycling, and provide you with gift cards in return. If you need more bags for
the items you wish to resell, you will be redirected to the Stuffstr
website to provide additional information.
Profiling: Stuffstr staff will be manually assessing the status of the
items you resell and create a profile for the items you have resold through the
Programme. Stuffstr uses
this information to determine their future assessment for your items. If you
have consistently returned items that are more worn out than expected (the
original return price), Stuffstr may provide a
different value based on your profile.
Labels
Scanning: you have the option to use your device camera to scan the labels of
the adidas products you want to sell back to us. We will use the labels
pictures to recognize information about the product (size, materials, model,
production date) and to identify whether the product is genuine or not.
To analyse the labels we use the
Google Machine Learning Kit
(https://developers.google.com/ml-kit/vision/barcode-scanning). Your label
pictures will not be shared with Google.
We will ask
for your permission before you use your camera to try this feature.
LEGAL BASIS
Performance of
Contract
CATEGORIES OF
PERSONAL DATA
Identity information
Contact information
Measurements
Payment, Purchase and Transaction Information
Correspondence
Browsing Information AND Mobile Device Information
Membership Administration Information (where adidas brand membership applies / if available to adidas)
RETENTION
PERIOD
Duration of
contract and statutory limitation period. We need to keep the information in
case of any legal disputes concerning the contract.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Selling Partner (Stuffstr Limited)
Manufacturing Providers
Delivery Service Providers
Payment Risk Solution Providers
Payment Processing Providers
IT Cloud Solution Providers
5.3. Display Targeted Advertisements and Send Individualised Marketing Messages
5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
PROCESSING
We send you
marketing messages that we think you would be interested (“personalised”)
to the email address you provide to us or via push-notifications when you have
installed our app. To send you “personalised”
messages, we observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product
lines you might be interested in, and you can benefit from. This requires us to
collect various categories of Personal Data from you. We use different
analytics tools to understand what your behaviour
means in terms of your like and dislike of our various product lines, and to
understand the impact (success rates) of the messages delivered to you.
§ PROFILING (AUDIENCE MANAGEMENT)
We create a profile about you by consolidating all the information you
provided to us directly or indirectly. This allows us to establish a
personalised interaction with you that is based on our past interaction, and
other information we can use to infer your likes and dislikes. We use audience
management technologies to ensure the right messages and information reach you
at the right moment through the right channel. This includes sending you
marketing messages of deals and products or addressing you across digital media
through ads on adidas brand platforms. The level of personalisation depends on
the permission you have provided to us.
§ MARKETING ANALYTICS
We use your data for different analytical purposes to better understand: a)
how you browse and use our platforms; b) which products you are interested in;
c) which features of our products and platforms you like; d) the quality of our
services including customer service, marketing and advertising campaigns
addressed to you, and your reaction to these services; e) our product and
website design; f) and whether overall user experience worked for you or not. We
use this analysis to improve the relevance of our marketing communication to
you and the quality of our personalisation experience across our channels and
platforms.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all
personal data which you can be identified. This includes personal data we
collected directly or indirectly from
you across digital media or offline, the feedback you provide to us, your
interaction and communication with us through our various platforms and
communication channels.
§ IMPROVE DATA MODELS
We use data science and your profile and personal data to create data
models that can help us improve the logic in our analytics activities that give
us more insight about your comments and feedback, your interactions, preference
and needs in our products and services. We will compare the data model we
created using your profile with other similar consumer profiles and categories
to further predict and analyse your preference.
LEGAL BASIS
Consent
CATEGORIES OF
PERSONAL DATA
Identity
information
Contact
information
Location
information
Measurements (if available to adidas)
Payment, Purchase and Transaction Information (if available to adidas)
Social Media Interaction and Activity (if available to adidas)
Fitness Activity Information (if available to adidas)
Browsing Information
Mobile Device Information
Behavioural and Preference Information (if available to adidas)
Membership Administration Information (where adidas brand membership applies / if available to adidas)
RETENTION
PERIOD
We retain it
for as long as you do not withdraw your consent sending you emails or object to
us processing your Personal Data for marketing purposes.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Email Marketing Support Providers
IT Cloud Solution Providers
5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
PROCESSING
When you
purchase our products or conclude any contracts with us, we consider that to be
an indication of interests to our products, services, promotions, and various
offerings. We send you marketing messages that we think you would be interested
in (“personalised”) to the email address you provide
to us or via push-notifications when you have installed our app. To send you “personalised” messages, we observe your online (and
sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics
to best estimate what product lines you might be interested in, and you can
benefit from. This requires us to collect various categories of Personal Data
from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our
various product lines, and to understand the impact (success rates) of the
messages delivered to you.
§ PROFILING (AUDIENCE MANAGEMENT)
We create a profile about you by consolidating all the information you
provided to us directly or indirectly. This allows us to establish a
personalised interaction with you that is based on our past interaction, and
other information we can use to infer your likes and dislikes. We use audience
management technologies to ensure the right messages and information reach you
at the right moment through the right channel. This includes sending you
marketing messages of deals and products or addressing you across digital media
through ads on adidas brand platforms. The level of personalisation depends on
the permission you have provided to us.
§ MARKETING ANALYTICS
We use your data for different analytical purposes to better understand: a)
how you browse and use our platforms; b) which products you are interested in;
c) which features of our products and platforms you like; d) the quality of our
services including customer service, marketing and advertising campaigns
addressed to you, and your reaction to these services; e) our product and
website design; f) and whether overall user experience worked for you or not. We
use this analysis to improve the relevance of our marketing communication to
you and the quality of our personalisation experience across our channels and
platforms.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all
personal data which you can be identified. This includes personal data we
collected directly or indirectly from
you across digital media or offline, the feedback you provide to us, your
interaction and communication with us through our various platforms and
communication channels.
§ IMPROVE DATA MODELS
We use data science and your profile and personal data to create data
models that can help us improve the logic in our analytics activities that give
us more insight about your comments and feedback, your interactions, preference
and needs in our products and services. We will compare the data model we
created using your profile with other similar consumer profiles and categories
to further predict and analyse your preference.
LEGAL BASIS
Legitimate
Interest
CATEGORIES OF
PERSONAL DATA
Identity
information
Contact
information
Location
information
Measurements (if available to adidas)
Payment, Purchase and Transaction Information (if available to adidas)
Social Media Interaction and Activity (if available to adidas)
Fitness Activity Information (if available to adidas)
Browsing Information
Mobile Device Information
Behavioural and Preference Information (if available to adidas)
Membership Administration Information (where adidas brand membership applies / if available to adidas)
RETENTION
PERIOD
We retain it
for as long as you do not withdraw your consent sending you emails or object to
us processing your Personal Data for marketing purposes.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Email Marketing Support Providers
IT Cloud Solution Providers
5.3.c. Targeted Messages On 3rd-Party Advertising Platforms
PROCESSING
We use
third-party advertising platforms, such as Facebook, Google, YouTube,
Instagram, etc. to send you messages that are targeted at you, based on your behaviour and browsing pattern, at
specific times and locations of these platforms to increase the efficiency of
our advertising campaigns. In order to do this, we share your Personal Data
with our Advertising Agency Partners as well as Social Media Platforms. We use
third-party solutions such as Google Analytics and Facebook Business Manager
tools to help us do a better job at targeting our campaigns and messages for
our consumers. Social Media Platforms will attempt to match your profile in
their database to determine the optimal time and place (the page you are
browsing) to show you an advertisement from adidas. We also need to analyse necessary information to understand the impact of
our campaigns. If you don’t accept that we track you for this purpose, you will
still see adidas advertisements on Social Media Platforms and other third-party
platforms at random. Please also read the privacy notice on the Social Media
Platforms to understand how your Personal Data is used by them for this
purpose.
§ PROFILING (AUDIENCE MANAGEMENT)
We create a profile about you by consolidating all the information you
provided to us directly or indirectly. This allows us to establish a
personalised interaction with you that is based on our past interaction, and
other information we can use to infer your likes and dislikes. We use audience
management technologies to ensure the right messages and information reach you
at the right moment through the right channel. This includes sending you
marketing messages of deals and products or addressing you across digital media
through ads on adidas brand platforms. The level of personalisation depends on
the permission you have provided to us.
§ MARKETING ANALYTICS
We use your data for different analytical purposes to better understand: a)
how you browse and use our platforms; b) which products you are interested in;
c) which features of our products and platforms you like; d) the quality of our
services including customer service, marketing and advertising campaigns
addressed to you, and your reaction to these services; e) our product and
website design; f) and whether overall user experience worked for you or not. We
use this analysis to improve the relevance of our marketing communication to
you and the quality of our personalisation experience across our channels and
platforms.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all
personal data which you can be identified. This includes personal data we
collected directly or indirectly from
you across digital media or offline, the feedback you provide to us, your
interaction and communication with us through our various platforms and
communication channels.
§ IMPROVE DATA MODELS
We use data science and your profile and personal data to create data
models that can help us improve the logic in our analytics activities that give
us more insight about your comments and feedback, your interactions, preference
and needs in our products and services. We will compare the data model we
created using your profile with other similar consumer profiles and categories
to further predict and analyse your preference.
You can learn
more about how our Advertising Partners and Social Media Platforms help us
achieve this purpose by visiting their sites:
Google Personalised Advertising:
https://support.google.com/adspolicy/answer/143465?hl=en
Google
Advertising Policies: https://support.google.com/adspolicy/answer/6020956
Facebook
Lookalike Audiences: https://www.facebook.com/business/help/164749007013531
Facebook
Custom Audience Terms: https://www.facebook.com/legal/terms/customaudience
LEGAL BASIS
Consent
CATEGORIES OF
PERSONAL DATA
Identity information
Contact information (if available to adidas)
Location information
Measurements (if available to adidas)
Payment, Purchase and Transaction Information (if available to adidas)
Social Media Interaction and Activity (if available to adidas)
Fitness Activity Information (if available to adidas)
Browsing Information
Mobile Device Information
Behavioural and Preference Information (if available to adidas)
Personal Opinion
Membership Administration Information (where adidas brand membership applies / if available to adidas)
RETENTION
PERIOD
We retain it
for as long as you do not withdraw your consent.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Advertising Agency Partners
Social Media Platforms
Targeted Marketing Service Providers
IT Cloud Solution Providers
5.3.d. User-Generated Content (UGC) Acquisition From Social Media
PROCESSING
We invite you
to provide your images to us via social media platforms by following specific
instructions such as “#yesadidas”. We will be using
the images you provide for our campaign communications. We will obtain rights
to your image through a licence agreement in the form
of our terms and conditions. By submitting your images via social media
platforms to us, you will agree for us to use your images as described in the licence agreement.
LEGAL BASIS
Performance of
Contract
CATEGORIES OF
PERSONAL DATA
Identity information: your social media handler
Community information: images, videos, comments, sound recordings and other files provided through the social media platform promoting adidas
Social Media Interaction and Activity
RETENTION
PERIOD
Duration of licence agreement and statutory limitation period in case
of any disputes.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Event Partners (where applicable)
UGC Support Partners
Advertising Agency Partners
Social Media Platforms
IT Cloud Solution Providers (where applicable)
5.3.e. Push Notifications (In-App Communication)
PROCESSING
When you use
the adidas app, we use push notifications in this app to communicate with you
concerning the purposes stated in this Notice. This includes information that
relates to purposes based on the Performance of Contract (such as your
purchase). You can switch off push notifications at any time using “Settings”
in your mobile devices. However, if you switch off push notifications, we may
need to contact you via emails for important messages relating to your
purchase.
LEGAL BASIS
Legitimate
Interest
CATEGORIES OF
PERSONAL DATA
Browsing Information AND Mobile Device Information
RETENTION
PERIOD
For as long as
you use the app and not switched Push Notification off.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
5.3.f. Push Notification on Mobile Devices Based on Your Current Location
PROCESSING
We need to
access your real time location information via your mobile devices in order to
send you push notifications about an event or an adidas store closest to you.
When you
enable location sharing for the adidas app, including when you’re not using the
app, or when the app is closed, you allow the adidas app to continue to access
your mobile device’s location data in the background.
adidas sets up
a “geofence” around a specific location of interest, such as a store or an
event. This geofence is registered with the location service available on your
mobile device, such as Google or Apple. We do not receive information about
your actual location in real time. We only receive information from the
location services about your mobile device entering and leaving our geofences.
Android
Device and Google location service: We checks every 15 minutes to see whether a device is close to
one of our geofences. We store a cache on your device to capture the location
from which the request was made so that we can invalidate the cache stored on
your device when you move away.
Apple
Device and location service:
adidas is notified every time a user moves more than about 500m so we can
re-register the regions in order of proximity to users (to get around the limit
of 20 regions). We store your last known location temporarily. The information
is discarded when the app is closed.
LEGAL BASIS
Consent
CATEGORIES OF
PERSONAL DATA
§ Mobile Device Information
WIFI/IP Information
Operating System
Activity Log on Device
Apps installed on device
Device EUI
Device ID
§ Location Information
Real-Time Device Location Information – Device Sensors / Signals
RETENTION
PERIOD
For as long as
you do not switch push notification or location tracking off.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
5.4. Administer adidas Membership Programmes and Organise Events and Activities
5.4.a. adiClub Membership Administration
This section
applies when you create and register a membership account and become an adiClub member.
adidas
collects and uses your adiClub membership Personal
Data for the purposes of:
1. Compliance with Membership Terms and Conditions; and
2. Profiling for Personalised Content, Experience, Business & Marketing Analytics and Targeted Marketing Messages
1. Compliance with Membership Terms and Conditions
PROCESSING
When you apply
and create a membership account, we collect and use your Personal Data to
administer your account and comply with the adiClub
Terms and Conditions.
This includes
the following:
a. collecting,
storing, and processing the Personal Data you provided in the registration form
to create a membership profile and account for you;
b. assigning
a membership ID to your profile and account and using the membership ID along
with other Identity Information you provided to identify you;
c.
storing your membership
account log-in details in our global authentication platform to allow you to
log in to all eligible adidas platforms (adidas website, adidas app, CONFIRMED
app, adidas Running app, and adidas Training app) with one set of log-in details;
d. displaying
your current membership status, including your profile information, level,
points, and other relevant information in all adidas domains and apps;
e. sending
you membership administration messages via email including messages about your
account status (level up and/or down), management (rewards unlocked for you and
how to retrieve them) and maintenance requests (for example, password reset);
f.
sending you membership
administration messages via push notification in adidas apps about your account
status (level up and/or down), and management (rewards unlocked for you) and
maintenance requests (for example, password reset) - you can switch off push
notifications at any time using “Settings” in your mobile devices. However, if
you switch off push notifications, we may need to contact you via emails for
important messages relating to your membership;
g. verifying
and using your profile and account information for the purpose of participating
in member-exclusive challenges and/or raffles - this will also include sharing
your contact details with partners who support us with administering the
raffles especially in the case where you have won a prize;
h. calculating
your club points to provide you rewards - this will include sharing your data
with partners who support us with administering the reward, where the reward
may be provided via a partner or exclusively by the partner;
i.
updating your point status
once you have used points to redeem awards;
j.
keeping track of your
redemption activity and history;
k. providing
you access to special offers and promotions;
l.
sending you invitations to
exclusive events;
m. allowing
you access to limited edition products;
n. providing
you adidas running and training Basic Features (subject to change) as part of
membership offering;
o. providing
you access to adidas running and training Premium Features offered as a reward
of membership in accordance with membership Terms and Conditions;
p. providing
you access to adidas running and training Premium Features via a subscription
purchased from runtastic GmbH;
q. storing
your shipping address and payment details to shorten check-out time online and
in the app;
r.
storing your complete order
history so you can access it at any time;
s.
allowing you to track your
order delivery from your account;
t.
accessing your membership
profile and providing you services and support – including updating your
account information following your instructions, providing you with support and
answer your queries about your account, your purchases, technical support for
using our apps, supporting you with your privacy queries - when you contact
adidas through various communication channels using your membership ID and profile;
u. storing
all Personal Data we collect from you directly or
indirectly that has been identified via your membership ID or email with your
membership profile, including details you may have shared at a adidas brand
retail store and outlet and participating adidas franchised stores to enable
for the purposes of calculating points and levels to enable all the points
listed above; and
v. sharing
Membership Administration Information with adiClub
Partners and receiving data from adiClub partners for
the purpose of Earning Points and Rewards as specified in the Terms and
Conditions – this is strictly based on your explicit consent at the time
where the data is collected by adiClub Partners; if
you wish to stop sharing data with the adiClub
Partner or with adidas, you can withdraw your consent at any time.
w. reviewing
your account activity status to delete inactive (terminated) accounts: your
account is considered inactive after four (4) years where: you have not made
any purchases, OR visited and/or used any of the features of our site and apps,
OR opened any of the email communication we have sent you, OR made any changes
to your profile, OR interacted with adidas in any way for 4 years. Once your account is deemed inactive, all of
your data hosted by adidas (adidas.COM/adidas app/adidas running app/confirmed
app) associated with your membership account will be deleted.
Also, for the
purposes of:
§ PROVIDING YOU ACCESS TO ADIDAS RUNNING AND TRAINING PREMIUM FEATURES VIA A SUBSCRIPTION PURCHASED FROM RUNTASTIC GMBH
The adidas
entities below are responsible for your Personal Data:
adidas AG
Runtastic GmbH – Pluskaufstraße 7, 4061 Pasching,
Austria (“adidas Runtastic”)
LEGAL BASIS
Performance of
Contract (PROCESSING: a – u, w)
Consent
(PROCESSING: v)
CATEGORIES OF
PERSONAL DATA
Membership Administration Information
Identity Information
Contact Information
Browsing Information
Mobile Device Information
Correspondence
Image and Recordings (when available to adidas)
Personal Opinion (when available to adidas)
Measurements (when available to adidas)
Payment, Purchase and Transaction Information (when available to adidas)
Social Media Interaction and Activity (when available to adidas)
Fitness Activity Information (when available to adidas)
Behavioural and Preference Information (when available to adidas)
RETENTION
PERIOD
Active
Members: Duration of
contract. Limited information will be kept separately for 3 years after
contract termination in case of any legal disputes concerning the contract.
Inactive
Members (PROCESSING: m):
4 years.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Prospective Buyers and Investors
Business Consulting Service Providers
Data Analytics Solution Providers
adiClub Partners
2. Profiling for Personalised
Content, Experience, Business & Marketing Analytics and Targeted Marketing
Messages
PROCESSING
We use your Personal Data to create personalised content for you and make sure we interact with you in a manner that you are more likely to keep and maintain your membership, respond to our targeted marketing messages, and to continue purchase adidas products and use adidas platforms.
This includes
the following:
a. sending
you personalised email messages about how to gain
club points or retain your level including promotional messages about adidas
products, services and lifestyle recommendations - you can unsubscribe from this
message at any time by using the “Unsubscribe” function in the message;
b. sending
you push notification via adidas apps about how to gain club points or retain
your level including promotional messages about adidas products, services, and
fitness and lifestyle recommendations - you can switch off push notifications
at any time using “Settings” in your mobile devices. However, you may still
receive email messages which you can unsubscribe directly in the email messages;
c.
tracking and monitoring your online
browsing behaviour (if you have logged in and
accepted our use of certain tracking technologies on the website and in our
apps including using Cookies, Pixels, Tags);
d. storing
all Personal Data we collect from you directly or
indirectly that has been identified via your membership ID or email with your
membership profile, including details you may have shared at a adidas brand
retail store and outlet and participating adidas franchised stores to enable
for the purposes of calculating points and levels, and using them to enrich
your membership profile as detailed below; and
e.
analysing and assessing all
Personal Data we collect from you directly or indirectly that has been
identified via your membership ID or email with your membership profile,
including details you may have shared at a adidas
brand retail store and outlet and participating adidas franchised stores. More
specifically, this includes using your Personal Data in the following ways:
§ PROFILING (AUDIENCE MANAGEMENT)
We create a profile
about you by consolidating all the information you provided to us directly or
indirectly. This allows us to establish a personalised
interaction with you that is based on our past interaction, and other
information we can use to infer your likes and dislikes. We use audience
management technologies to ensure the right messages and information reach you
at the right moment through the right channel. This includes sending you
marketing messages of deals and products or addressing you across digital media
through ads on adidas brand platforms. The level of personalisation
depends on the permission you have provided to us.
§ MARKETING ANALYTICS
We use your data for
different analytical purposes to better understand: a) how you browse and use
our platforms; b) which products you are interested in; c) which features of
our products and platforms you like; d) the quality of our services including customer
service, marketing and advertising campaigns addressed to you, and your
reaction to these services; e) our product and website design; f) and whether
overall user experience worked for you or not. We use this analysis to improve
the relevance of our marketing communication to you and the quality of our personalisation experience across our channels and
platforms.
§ DATA ENRICHMENT
We create a single,
unified consumer profile of you by matching all personal data which you can be
identified. This includes personal data we collected directly or indirectly from you across
digital media or offline, the feedback you provide to us, your interaction and
communication with us through our various platforms and communication channels.
§ IMPROVE DATA MODELS
We use data science
and your profile and personal data to create data models that can help us
improve the logic in our analytics activities that give us more insight about
your comments and feedback, your interactions, preference and needs in our
products and services. We will compare the data model we created using your
profile with other similar consumer profiles and categories to further predict
and analyse your preference.
LEGAL BASIS
Legitimate
Interest
You have
the right to object to our legitimate interest at any time.
CATEGORIES OF
PERSONAL DATA
Membership Administration Information
Identity
Information
Contact Information
Browsing
Information
Mobile Device Information
Correspondence
Image and Recordings (when available to adidas)
Personal Opinion (when available to adidas)
Measurements (when available to adidas)
Payment, Purchase and Transaction Information (when available to adidas)
Social Media Interaction and Activity (when available to adidas)
Fitness Activity Information (when available to adidas)
Behavioural and Preference Information (when available to adidas)
RETENTION
PERIOD
Duration of
membership and for as long as you do not object to our legitimate interest by
deleting your Personal Data
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Prospective Buyers and Investors
Business Consulting Service Providers
Data Analytics Solution Providers
Email Marketing Support Providers
adiClub Partners
5.4.b. Sweepstakes and Competitions Participation
PROCESSING
We use your information to verify your eligibility to enter the sweepstake and competition, and to contact you using the contact details you share with us. In case you are the winner of the competition or the sweepstake, we will use your information to send you the prize, and to take care of other administrative and legal requirements as necessary.
LEGAL BASIS
Performance of
Contract
CATEGORIES OF
PERSONAL DATA
Identity Information
Contact Information
Behaviour and Preference Information
Payment, Purchase and Transaction Information
Fitness Activity Information
Measurements
RETENTION
PERIOD
Duration of
the Competition + two months
CATEGORIES OF
RECIPIENTS
adidas Data Controllers
adidas affiliates administering the Competition
Agencies providing support to the Competition
Delivery Service Providers
5.4.c. Private Event Registration
PROCESSING
When you sign
up for an event which we organise that have limited
spots, we use the Personal Data you provide to reserve a spot for you. Your
Personal Data will be used according to the Terms and Conditions associated
with the event. Please read the specific privacy notice we may publish at the
time of the registration if available.
LEGAL BASIS
Performance of
Contract
CATEGORIES OF
PERSONAL DATA
Identity
information
Contact
information
Location
information
Fitness Activity Information: any information we may collect from you on the day of the event.
Behavioural and Preference Information (if collected for the specific event)
Image and Recordings (if collected for the specific event)
Personal Opinion (if collected for the specific event)
Social Media Interaction and Activity (if collected for the specific event)
Membership Administration Information (where adidas brand membership applies / if available to adidas)
RETENTION
PERIOD
Duration of
the event and statutory limitation period in case of any disputes.
CATEGORIES OF
RECIPIENTS
adidas Controller organizing the event.
adidas AG Subsidiaries and Affiliates
Event Partners (where applicable)
IT Cloud Solution Providers (where applicable)
5.4.d. Open Event Registration
PROCESSING
We often also
organize events that are open to everyone. We use the Personal Data you provide
to keep you inform of the events you are interested in. Please read the
specific privacy notice we may publish at the time of the registration if
available.
LEGAL BASIS
Legitimate
Interest
CATEGORIES OF
PERSONAL DATA
Identity
information
Contact
information
Location
information
Fitness Activity Information: any information we may collect from you on the day of the event.
Membership Administration Information (where adidas brand membership applies / if available to adidas)
RETENTION
PERIOD
For the
duration of the event + 36 months if the data from a particular event is used
for BUSINESS OPERATIONAL ANALYTICS purpose.
CATEGORIES OF
RECIPIENTS
adidas Controller organizing the event.
adidas AG Subsidiaries and Affiliates
Event Partners (where applicable)
IT Cloud Solution Providers (where applicable)
5.5. Improve and Develop adidas Brand Products and Services
5.5.a. Product Research and Development
PROCESSING
We conduct
analysis to research improve our products and services. This includes asking
you questions in surveys, asking you for feedback, asking you to test our
products and provide us with a review, asking other service providers to
conduct market and product research for us, try new technologies in our product
that might collect Personal Data to stay ahead of the competition. We retain
this information based on our “legitimate interest”, so by participating in any
product review or survey, you agree that this is our legitimate interest. Where
it is possible for the specific project or if you object to this legitimate
interest, we will remove any identity, contact, or mobile device information,
so the information cannot be used to identify you, and will no longer be your
Personal Data, and is considered “anonymised”.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all
personal data which you can be identified. This includes personal data we
collected directly or indirectly from
you across digital media or offline, the feedback you provide to us, your
interaction and communication with us through our various platforms and
communication channels.
LEGAL BASIS
Legitimate
Interest
CATEGORIES OF
PERSONAL DATA
Measurements (only if required by the project)
Identity information (only if required by the project)
Contact information (only if required by the project)
Location information (only if required by the project)
Payment, Purchase and Transaction Information (only if required by the project)
Social Media Interaction and Activity (only if required by the project)
Fitness Activity Information (only if required by the project)
Browsing Information (only if required by the project)
Mobile Device Information (only if required by the project)
Correspondence (only if required by the project)
Behavioural and Preference Information (only if required by the project)
Membership Administration Information (where adidas brand membership applies / if available to adidas)
RETENTION
PERIOD
The duration
of the project and statutory retention period stated to protect our IP rights.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Prospective Buyers and Investors
Business Consulting Service Providers
Data Analytics Solution Providers
Manufacturing Providers
IT Cloud Solution Providers
5.6. Comply with Legal Obligations
5.6.a. Legal Obligation - Cooperation with Law Enforcement And Regulatory Authorities (Including Courts)
PROCESSING
When we are
legally required to provide your Personal Data for national and public security
reasons, crime prevention, investigation and prosecution, anti-money
laundering, judicial proceedings, protection of other individuals’ rights and
freedoms, and enforcement of civil claims, we will provide information as
requested by the authorities or parties once we are satisfied that the request
is mandated by law. We may not be able to notify you if it is against the law
to do so.
LEGAL BASIS
Legal
Obligation
CATEGORIES OF
PERSONAL DATA
All Categories
of Personal Data as requested by the enforcement authority.
RETENTION
PERIOD
For as long as
required by law.
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
Local and national government authorities, including tax authorities
Local and national law enforcement agencies
Local and national judiciary
5.6.b. Evidence – Contract Dispute and/or Legal Compliance
PROCESSING
We need to
keep evidence in case of any contractual dispute, or to defend ourselves in
case of any investigatory audits or privacy compliance disputes and complaints,
including how we have handled your individual rights.
LEGAL BASIS
Legal
Obligation
CATEGORIES OF
PERSONAL DATA
All Categories
of Personal Data as required to be used as evidence
RETENTION
PERIOD
Statutory
Limitation period depending on the contractual period and/or the legal
requirement
CATEGORIES OF
RECIPIENTS
adidas AG Subsidiaries and Affiliates
6. Recipients of your Personal Data
You can find a
list of Data Recipients who processes your Personal Data under Responsible
Entities’ instructions below. The list is subject to change as necessary.
COMPANY -
SERVICE
adidas International Marketing B.V. | the Netherlands - Webshop operations & Marketing Services
Demandware Inc.| USA - Website Hosting
Adyen | the Netherlands - Payment Processes
Klarna | Sweden - Payment Processes
InfoSys
Technologies Ltd. | India, EPAM | Belarus - Website Development
Adobe Analytics |
Ireland, Google Analytics | USA - Web Analytics
Sprinklr | USA, Olapic Inc. | USA - Social Media Analytics
Flurry | USA, Apps
Flyer | Israel - Mobile App Analytics
Qualtrics LLC |
USA – Survey, Net Promoter Score
act.3 | Germany, cip Trademarketing GmbH | Germany - Event Management
Neolane Ltd. |
France - Marketing
Batterii LLC | USA
- Consumer Insights
Olapic, Inc. | USA - UGC Support Partners
adidas affiliates | globally - Consumer Relationship Management
DHL | Germany - Product Delivery
Forter Inc. | UK, USA, Israel, Singapore – Payment Risk Solution Provider – Fraud Prevention
Feedzai | Germany - Fraud Prevention
PayPal | USA - Payment Service
Apple Pay, Google Pay | USA - Mobile Payment
Facebook (WhatsApp, Instagram) | USA - Social Media Interaction
Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 | Ireland - Social Media Interaction
Twitter | USA - Social Media Interaction
Google | USA - Social Media Interaction
Runtastic GmbH | Austria - Health and Fitness Community
Google Analytics | USA - Analytics
Adobe Analytics | USA - Analytics
Anatwine Limited | UK - Consumer Experience
AWIN AG | Germany – Advertising Partner
MediaCom | UK - Advertising Partner
Salesforce - CRM Software | Data Analytics
Wunderman - Email Marketing Services
Stuffstr Limited | UK - Selling Partner
Webhelp | France - – Customer Service Provider
Fit Analytics GmbH | Germany – Size Reccomnedation Provider
Bazaarvoice, Inc | USA – Ratings analytics Provider
mParticle Inc | USA – Mobile App analytics
Amplitude Inc | USA – Mobile App analytics
Appsflyer Ltd | Israel – Mobile App analytics
Visenze Pte. Ltd | Singapore - Visual Search Provider
Vyking Limited | UK - Augmented Reality Services Provider
Akamai
Technologies GmbH | US – website
traffic management
Tealium | US - Tag
manager
Decibel Insight
Ltd | UK – Non-Marketing Site/App Business AnalyticsCertona
Corporation | US - Ab testing & personalization
Bing (Microsoft Corporation) | US – Social Media Interaction
Pinterest Inc. | US – Social Media Interaction
Snap Inc. | US – Social Media Interaction
Instana Inc. | US – Site Diagnostics and Analytics
nShift | UK - Multicarrier
Delivery Management Platform
Where your
personal data may be used by non-adidas Data Controllers via adidas platforms,
applications or elsewhere for their own purposes, please consult the privacy
notice of the non-adidas Data Controller for more information about how they
handle your personal data.
7. What does adidas do when we transfer your Personal Data outside of the EU/EEA?
Depending on
the Personal Data processing activity, your Personal Data is shared with
different “Categories of Recipients”. Where the recipient is located outside
the EU/EEA, we have implemented necessary measures such as singing the EU
Standard Contractual Clauses approved by the EU Commission and appropriate
security safeguards.
8. How do we secure your Personal Data?
We implement
appropriate technical and organisational measures to
address the risks corresponding to our use of your Personal Data, including
loss, alteration, or unauthorised access to your
Personal Data, and empowering you to exercise your rights. We require our
service providers to do the same through contractual agreements. However, you
should be aware that any transmission of your Personal Data through the
internet is at your own risk. We can only protect your Personal Data when we
have it.
adidas CUSTOMER SERVICE - (https://adidas.com/help)
If you have
any general questions or require immediate assistance and support concerning
your rights or how we use your Personal Data, please contact our Customer
Service team. You can find their contact information and channels by clicking
on this link https://adidas.com/help.
LOCAL
AUTHORITIES
If you have
any questions about your rights, please consult your local authorities’
websites and offices.
DataProtection@adidas.com
Global Legal
(Privacy) | Data Protection Officer
adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany